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FOOD AS AN EXPERIENCE THROUGH DESIGN

FOOD AS AN EXPERIENCE THROUGH DESIGN

WE BELIEVE THAT DESIGN CAN TRANSFORM OUR RELATION TO FOOD

WE BELIEVE THAT DESIGN CAN TRANSFORM OUR RELATION TO FOOD

WE WANT TO MOVE THE FOOD INDUSTRY FROM QUANTITY TO QUALITY & MEANING

WE WANT TO MOVE THE FOOD INDUSTRY FROM QUANTITY TO QUALITY & MEANING

Foodlosofia is a design center focused on the Food and Beverage Industry. Our aim is to create profitable, scalable, and sustainable business models that will help us move from commodities to experiences.

METHODOLOGY

Our fast-fail approach

With design thinking at our core, we aim to create visions that will be the driving force for change. This creative tension between where we are and where we should be is achieved with our methodology that consists of three steps:

Understand, Prototype and Test

Understand

First we gather as much information about the challenge at hand: A multidirectional effort to gather data from different sources such as the client’s brief, consumer insights, marketing data, and field research.

Prototype

Once we have a deep understanding of the task at hand, we establish a vision: A future perspective of what the ideal scenario and outcome should be. This vision comes to life via prototypes.

Test

Next, we develop tests with consumers and clients to validate our ideas. With test results and targeted feedback, we go back to another round of prototyping to improve the creative development.

Understand, Prototype and Test

BUSINESS MODEL

A balanced & adaptive innovation model

Our methodology balances the needs of each project with short, mid, and long term results to create a vision that can be applied in products, brands or business models.

A balanced & adaptive innovation model

Team

We are a team of designers, psychologists and business strategists from Brazil, Mexico, France, and Colombia. Our scope and approach is enriched through a network of experts and partner agencies.

Services

Research

Our work is based on a deep understanding of our client’s audience’s needs and wants and on identifying trends in the food and design industry.

Sharing

We investigate on prospective thinking through exploring new food challenges, participating in lectures, and provide workshops to broaden our learning and gain new perspectives.


Innovation Strategy

We develop Destination portfolios for MNC in FMCG. From Vision to reality via unique incremental categories and new concepts to enchant with real superior meaning.

Concept Innovation

We work with the food industry and retail companies to develop new concepts that result in improved experiences, business models, services, brands and products.

Projects

Case studies

Snapshots

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Clients

Arboleda Arco Chetos Food for You
Heineken Kelloggs Quaker Red latinoamericana de food design
Sigma Universidad TecMilenio

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Contact

We’d love to hear from you!

Foodlosofia HQ

San Pedro Garza García, NL.

+52 (81) 2092.4447 info@foodlosofia.com

New business contact

diego@foodlosofia.com

For job/internship

info@foodlosofia.com