With design thinking at our core, we aim to create visions that will be the driving force for change. This creative tension between where we are and where we should be is achieved with our methodology that consists of three steps:
First we gather as much information about the challenge at hand: A multidirectional effort to gather data from different sources such as the client’s brief, consumer insights, marketing data, and field research.
Once we have a deep understanding of the task at hand, we establish a vision: A future perspective of what the ideal scenario and outcome should be. This vision comes to life via prototypes.
Next, we develop tests with consumers and clients to validate our ideas. With test results and targeted feedback, we go back to another round of prototyping to improve the creative development.
Our methodology balances the needs of each project with short, mid, and long term results to create a vision that can be applied in products, brands or business models.
We are a team of designers, psychologists and business strategists from Brazil, Mexico, France, and Colombia. Our scope and approach is enriched through a network of experts and partner agencies.
Our work is based on a deep understanding of our client’s audience’s needs and wants and on identifying trends in the food and design industry.
We investigate on prospective thinking through exploring new food challenges, participating in lectures, and provide workshops to broaden our learning and gain new perspectives.
We develop Destination portfolios for MNC in FMCG. From Vision to reality via unique incremental categories and new concepts to enchant with real superior meaning.
We work with the food industry and retail companies to develop new concepts that result in improved experiences, business models, services, brands and products.